Rich messages, also known as interactive messages or multimedia messages, are chat messages that go beyond ordinary text by incorporating various forms of media and interactive elements. These messages enrich the communication experience by enabling users to interact in a more dynamic and engaging manner.
Plain text messages typically consist of simple text-based content, while rich messages incorporate multimedia and interactive components. Rich messages can provide a more engaging and interactive experience for users.
Businesses can benefit from using rich messages by creating more engaging and visually appealing conversations with their customers. Rich messages can be utilized to showcase products, share images or videos for demonstration, provide interactive menus or forms, and offer a more interactive customer support experience.