# How to make a booking website for your business (free, no code) > How to make a booking website for your service business in 9 steps, with costs compared: Wix, Squarespace, Setmore and NeetoCal, which is free to use. - **Authors**: Kirti Gulati - **Published**: 2026-11-03 - **URL**: https://www.neeto.com/neetocal/blog/how-to-make-a-booking-website - **Page title**: How to make a booking website for free - **Meta description**: How to make a booking website for your service business in 9 steps, with costs compared: Wix, Squarespace, Setmore and NeetoCal, which is free to use. - **Keywords**: how to make a booking website, how to create a booking page, free booking app for instagram, booking website, free booking website, and booking page --- If you run a salon, a coaching practice, a tutoring service or a small clinic, most new clients look you up online before they book. A simple website that shows your services and lets people pick a time turns that visit into a booking, with no phone calls or back-and-forth messages. You don't need a developer or a big budget to set one up. To make a booking website, list your services and prices, set your availability, create a booking page for each service, turn on payments and reminders, then publish it on your own domain and share the link on Instagram and Google. You can do this free and without code using a booking tool, or pay for a website builder with a booking add-on. The cost gap is big. With [NeetoCal](https://www.neeto.com/neetocal), you can do more than share a [booking page](https://www.neeto.com/neetocal/features/unlimited-meeting-links). You can build an entire service page: an [intro page](https://www.neeto.com/neetocal/features/intro-pages) that lists all your services, so clients can see what you offer and book in one place. Payments, reminders and your own domain are included for free. You only pay for the domain name itself. Wix only lets clients book once you upgrade to a paid business plan, and a Squarespace site plus Acuity Scheduling costs at least $420 a year billed yearly ($19 plus $16 a month). Hence NeetoCal is better choice if you are looking for free booking website. ## Your options for a booking website | Option | Can clients book on a free plan? | Good fit for | | --- | --- | --- | | Wix with Wix Bookings | No. A free site can show services, but booking needs a business plan | A full, designed website with many pages | | Squarespace with Acuity Scheduling | No. Websites start at $19 a month and Acuity at $16 a month, billed yearly, after a free trial | Polished templates, if you are happy to pay monthly | | Setmore | Yes, up to 4 users, with email reminders only. SMS reminders and deposits are on Pro | Small teams that want a simple booking page | | NeetoCal | Yes, unlimited users and bookings, with payments, email and SMS reminders, intro pages and custom domain | Service businesses that want a booking-first website for free | Prices are as of November 2026, from the official [Wix Bookings help center](https://support.wix.com/en/article/upgrading-wix-bookings), [Squarespace pricing](https://www.squarespace.com/pricing), [Acuity pricing](https://acuityscheduling.com/pricing) and [Setmore pricing](https://www.setmore.com/pricing) pages. If you need a blog, a shop and many pages, a website builder makes sense. If you mainly need clients to see your services, pick a time, pay and get reminders, a booking tool is faster and costs less. ## Why NeetoCal works for a free booking website NeetoCal is free for individuals and teams with unlimited team members, booking pages and bookings. Forbes Advisor named it "Best for most individuals and teams" in its 2026 roundup of scheduling apps. Payments, packages, reminders, intro pages and custom domain are all on the free plan. The only paid option is removing NeetoCal branding and adding custom CSS, at $5 per user per month or $30 per user per year ([NeetoCal pricing](https://www.neeto.com/neetocal/pricing)). It fits coaches, salons, tutors, therapists and consultants. It is not a full website builder, so if you need a blog or an online shop, use Wix or Squarespace and embed your NeetoCal booking page there. ## How to make a booking website in 9 steps These steps work with most booking tools. Where it helps, we show how each one works in NeetoCal. ### 1. List your services and prices Write down every service clients can book. For each one, note the name clients will see (such as "Free 20 minute discovery call"), how long it takes, the price, where it happens (in person, phone or video) and who delivers it. Keep the list short. Five clear services are easier to choose from than fifteen similar ones. If clients often buy several sessions, offer a package, such as 5 coaching calls for one price. ### 2. Set your availability Choose the days and hours clients can book. Then add rules that protect your time: - **Buffer time** between appointments, for clean-up, notes or travel. - **Minimum notice** , so nobody books a slot that starts in 20 minutes. - **Booking limits** , such as four sessions a day. - **Time off** , so holidays disappear from your booking page. Connect your calendar too. NeetoCal syncs with Google, Outlook and iCloud calendars and hides times you're busy. ### 3. Create a booking page for each service Each service gets its own booking page, also called a scheduling link. That's how to create a booking page clients can use without messaging you first: they open it, see open times in their own time zone, pick one and confirm. Add a short description, a readable link (like /massage-60), and your logo and colours. ### 4. Ask the right questions at booking Add a few questions to the booking form, such as "What would you like help with?" The answers arrive with the booking, so you can prepare. Only ask what you'll use. ### 5. Take payments when clients book Upfront payment cuts no-shows and saves you chasing money. NeetoCal supports [Stripe payments](https://www.neeto.com/neetocal/features/stripe-payments), as well as PayPal, Razorpay, UPI, Apple Pay, Google Pay and Dodo Payments, with no commission from NeetoCal. You can also add discount codes, taxes and tips, or let clients pay later in person. ### 6. Turn on reminders Many no-shows happen because people forget. A common setup is an email the day before and a text an hour or two before, each with a reschedule link. NeetoCal sends email reminders for free, and [SMS reminders](https://www.neeto.com/neetocal/features/sms-reminders) once you connect your own Twilio or Telnyx account. ### 7. Build your booking website page Now turn your booking pages into a website: one home page that says who you are, what you offer and how to book. In NeetoCal, this is an intro page. Enter your profession and NeetoCal writes a first draft. Pick sections such as a hero banner, about us, services and testimonials, choose which booking pages and packages to show, and style the fonts, images and theme. You can set it as your workspace's home address. Already have a website? Embed your booking calendar on it instead, inline or as a pop-up button. ### 8. Use your own domain A domain like book.yourstudio.com looks more professional and is easier to remember. With NeetoCal's [custom domain](https://www.neeto.com/neetocal/features/custom-domain) feature, add your domain in the Admin panel, copy a CNAME record into your domain provider's settings and click Validate. DNS changes can take 24 to 48 hours. NeetoCal renews the SSL certificate for you, and your original links keep working. ### 9. Add your booking link to Instagram and Google Many clients find you on Instagram or Google, usually on a phone. Put your link where they already are. - **Instagram bio.** Go to Edit profile, add your booking link under Links, and say "Book a session below" in your bio. - **Instagram Stories.** Use the link sticker when you open new slots, and save those Stories to a "Book" Highlight. - **Google Business Profile.** Select Booking on Google Search (or Edit profile on Google Maps), choose Add link and paste your booking URL. Google explains this on its [local business links help page](https://support.google.com/business/answer/6218037?hl=en). - **Everywhere else.** Your WhatsApp Business profile, email signature, Facebook page and printed QR codes. This is the simple answer to "free booking app for Instagram": any booking tool with a free plan and a link that works well on phones will do. ## Frequently asked questions ### Can I make a booking website for free? Yes. Booking tools such as NeetoCal and Setmore have free plans with a booking page you can share. You may still pay for a domain name if you want your own web address. ### How do I create a booking page without a website? Sign up for a booking tool, add your services and availability, and share the link it gives you on Instagram, Google Business Profile and WhatsApp. ### What is the best free booking app for Instagram? Any booking tool with a free plan and a mobile-friendly link. If you want to take payments for free, check that the free plan includes them, as NeetoCal's does. ### Do I need Wix or Squarespace to take bookings online? No. They suit a full website, but a booking tool can give you a booking page, payments and reminders on its own, often for less.