The Google Tag Manager integration loads your GTM container on NeetoCal scheduling links and intro pages. You can manage tags such as Google Analytics, Meta Pixel, and Google Ads conversions from one place without editing code each time.
NeetoCal pushes each step of a booking to the data layer, from opening an intro page or scheduling link to picking a slot, starting checkout, submitting payment, and placing the booking. Events carry the scheduling link name, and completed bookings include the amount and currency, so marketers can build triggers for conversion tracking and ad optimization.
You connect GTM separately on each scheduling link or intro page by pasting your container ID, then set up tags and triggers inside Tag Manager and check them in Preview mode. Booking events are enabled through the Google Analytics integration setting.