---
title: "UTM Tracking for Embedded Booking Links | NeetoCal"
description: "Capture utm_source and other query parameters from embedded NeetoCal scheduling links to see which campaign or channel drove each booking."
canonical_url: "https://www.neeto.com/neetocal/features/utm-tracking"
markdown_url: "https://www.neeto.com/neetocal/features/utm-tracking.md"
---

# UTM Tracking for Embedded Booking Links | NeetoCal

Capture utm_source and other query parameters from embedded NeetoCal scheduling links to see which campaign or channel drove each booking.

## Overview

UTM tracking in NeetoCal captures parameters such as utm\_source from your website and saves them with each booking made through an embedded scheduling link. You can see whether a meeting came from LinkedIn, X, an email campaign, or an ad.

Add a hidden text question with the field code utm\_source, then turn on Forward query parameters from your webpage in the embed settings. When a visitor lands on your site with a UTM parameter and books, the value is recorded automatically. View the source on each booking, or configure the Popular channels report to compare which channels drive the most meetings. Marketing teams use booking attribution to focus spend on campaigns that work.

## Links

-   [Human page](https://www.neeto.com/neetocal/features/utm-tracking)