---
title: "CRM Round-Robin Lead Assignment | NeetoCRM"
description: "Distribute new leads fairly with round-robin lead assignment in NeetoCRM. User scores send each unowned lead to the rep with the fewest assignments today."
canonical_url: "https://www.neeto.com/neetocrm/features/user-scores"
markdown_url: "https://www.neeto.com/neetocrm/features/user-scores.md"
---

# CRM Round-Robin Lead Assignment | NeetoCRM

Distribute new leads fairly with round-robin lead assignment in NeetoCRM. User scores send each unowned lead to the rep with the fewest assignments today.

## Overview

NeetoCRM user scores power round-robin lead assignment, so new leads without an owner are spread evenly across your sales team. Leads can come from NeetoCRM, NeetoForm, CSV or Excel imports, or the API. Each time a user becomes a lead owner, their score goes up by one, and the next lead goes to the user with the lowest score.

When several users share the lowest score, leads rotate among them. Reassigning a lead raises the new owner's score, and lowers the previous owner's score if the lead was created that day. Scores reset to zero at midnight, and admins can reset them manually from Admin panel, Manage users, User scores. Sales managers get balanced workloads without assigning leads by hand.

## Links

-   [Human page](https://www.neeto.com/neetocrm/features/user-scores)