2020 → PresentNeeto timeline

From one helpdesk ticket to 15 products

Neeto started with a single helpdesk ticket in July 2020. Since then, we’ve launched new products, crossed milestones we once thought were far away, and had a few memorable Product Hunt days.

Here is how Neeto has grown, one milestone at a time.

Built and launchedFrom customer support and scheduling to forms, screen recording, invoicing and more.
15products
And countingThe launches, firsts and record-breaking months that shaped Neeto.
54milestones
Our best finish: #3 Product of the DayIncluding two NeetoCal launches and launches for NeetoDesk, NeetoForm and NeetoRecord.
5Product Hunt launches

2020

  1. It all starts with one support ticket

    On July 17, 2020, our helpdesk receives its first customer ticket. Three months later, we buy neeto.com, and what started as NitroHelp becomes NeetoDesk.

  2. We bought neeto.com and became Neeto

    After trying names like AceInvoice, AceHelp and Nitro, we wanted one name that could work for every product. In October 2020, we bought neeto.com for $4,895, and Neeto was born.

    Read the story on our blog

2021

  1. NeetoKB came to life with its first help article

    Our second Neeto product was now live, giving customers a place to find answers on their own.

    Visit NeetoKB
  2. NeetoChat had its first live chat conversation

    Our live chat product was now in action, letting businesses talk with website visitors in real time.

    Visit NeetoChat
  3. The first quiz is built on NeetoQuiz

    NeetoQuiz goes live with its first quiz, bringing quizzes and assessments to teachers, trainers and hiring teams.

    Visit NeetoQuiz
  4. NeetoForm receives its first submission

    NeetoForm goes live with its first submission, giving teams a simple way to collect answers, files and payments.

    Visit NeetoForm
  5. NeetoPlanner kicks off its first project

    NeetoPlanner goes live with its first project, giving teams one place to plan work and track who is doing what.

    Visit NeetoPlanner

2022

  1. NeetoCRM tracks its first deal

    NeetoCRM goes live with its first deal, giving small sales teams a simple way to track leads and move deals forward.

    Explore the feature
  2. NeetoCal takes its first booking

    NeetoCal books its first meeting, the beginning of what would become Neeto’s most-used product.

    Visit NeetoCal
  3. NeetoChangelog publishes its first update

    NeetoChangelog goes live with its first product update, laying the foundation for what would later become NeetoEngage.

  4. NeetoCourse creates its first course

    NeetoCourse goes live with its first course, giving creators and teams a simple way to share what they know.

    Visit NeetoCourse
  5. The Neeto blog publishes its first post

    We start writing in public about how we build, price and run Neeto, beginning with the story of how Neeto got its name.

    Read the story on our blog

2023

  1. Milestone

    NeetoCal collects its first payment

    Customers can now pay while booking a meeting, bringing scheduling and payments together in one flow.

    Explore the feature
  2. A brand-new neeto.com goes live

    Every Neeto product gets its own home, bringing features, pricing and everything you need to know into one place.

  3. Milestone

    NeetoCal processes its first split payment

    A single booking payment can now be automatically split between multiple accounts.

    Explore the feature
  4. NeetoSite builds its first website

    NeetoSite goes live with its first website, giving small businesses a simple way to get online without hiring a developer.

    Visit NeetoSite
  5. Product Hunt

    NeetoCal launches on Product Hunt

    Our first Product Hunt launch introduces NeetoCal to a wider audience looking for a simpler alternative to Calendly.

    Read the story on our blog
  6. Milestone

    Neeto crosses 100 sign-ups in a single day

    For the first time, more than 100 people sign up in one day—a small but meaningful sign that Neeto is starting to find its audience.

  7. Milestone

    NeetoKB crosses 100 articles published in a day

    For the first time, teams publish more than 100 help articles with NeetoKB in a single day.

    Visit NeetoKB
  8. Milestone

    NeetoInvoice crosses 150 time entries in a day

    For the first time, teams log more than 150 time entries in NeetoInvoice in a single day.

    Explore the feature
  9. NeetoRecord captures its first recording

    NeetoRecord goes live with its first recording, giving teams a quicker way to explain something without another meeting or a long email.

    Visit NeetoRecord
  10. Milestone

    NeetoInvoice crosses 10 invoices in a day

    For the first time, businesses create more than 10 invoices in NeetoInvoice in a single day.

    Explore the feature

2024

  1. Product Hunt

    NeetoRecord launches on Product Hunt

    Just seven months after its first recording, NeetoRecord makes its Product Hunt debut and finishes as the #6 Product of the Day.

    See the launch on Product Hunt
  2. Our blog moves to NeetoPublish

    The Neeto blog moves to our own publishing platform. We use what we build.

    Visit NeetoPublish
  3. Milestone

    Neeto crosses 1,000 new workspaces in a month

    For the first time, more than 1,000 new workspaces are created on Neeto in a single month.

    See the numbers on Neeto metrics
  4. AI comes to NeetoRecord

    Recordings now get AI-generated titles, chapters and summaries, so viewers can quickly understand what’s inside before they watch.

    Explore the feature
  5. Milestone

    NeetoCal crosses 300 bookings in a day

    For the first time, more than 300 meetings are booked through NeetoCal in a single day.

    Read the story on our blog
  6. NeetoQuiz opens to everyone

    After years of being used internally, NeetoQuiz launches publicly for teachers, trainers and hiring teams.

    Visit NeetoQuiz
  7. Milestone

    2024 in numbers: Neeto keeps growing

    10,327 new workspaces are created, NeetoRecord captures more than 36,000 recordings, and customers collect about $905,000 through Neeto.

    Read the story on our blog

2025

  1. Milestone

    NeetoCal crosses 11,000 meetings in a month

    More than 11,000 meetings are booked through NeetoCal in February, nearly nine times as many as a year earlier.

    See the numbers on Neeto metrics
  2. The Wall of Love goes up

    One page that collects what customers say about Neeto, in their own words.

    Visit the Wall of Love
  3. Product Hunt

    NeetoCal V2 launches on Product Hunt

    Two years after its Product Hunt debut, NeetoCal returns with V2 and finishes the day as the #3 Product of the Day.

    Read the story on our blog
  4. Milestone

    Neeto adds 4,213 new workspaces in one month

    August becomes Neeto’s biggest month for new workspaces yet, setting a new all-time high.

    Read the story on our blog

2026

  1. Milestone

    NeetoCal crosses 72,000 bookings in a month

    January sets a new monthly high for NeetoCal, while customers collect more than $150,000 through Neeto.

    Read the story on our blog
  2. NeetoRecord gets its first MCP server

    AI assistants can now work directly with NeetoRecord videos, marking Neeto’s first step toward connecting its products with AI tools.

    Explore the MCP server and CLINeetoRecord
  3. Milestone

    NeetoRecord passes 250,000 recordings

    Two and a half years after its first video, teams have recorded more than a quarter of a million videos.

    See the numbers on Neeto metrics
  4. Forbes names NeetoCal a top scheduling app

    Forbes Advisor includes NeetoCal in its list of the 10 best scheduling apps.

    Read the Forbes list
  5. Meet Neeti, the AI assistant in NeetoCal

    Neeti lets you ask questions about your bookings and revenue in plain English and get answers in seconds.

    Explore the feature
  6. NeetoInvoice gets an MCP server and CLI

    Log time, check timesheets and send invoices directly from your AI assistant. NeetoInvoice brings the number of AI-connected Neeto products to six.

    Explore the MCP server and CLINeetoInvoice
  7. Neeti starts answering questions in NeetoKB

    Visitors can ask Neeti a question and get an AI-generated answer based on the articles in the help center.

    Visit NeetoKB
  8. We publish how Neeto uses AI

    We explain every AI feature in plain language, including what data it uses and what gets sent to AI providers.

    Read how Neeto uses AI
  9. Milestone

    NeetoDesk crosses 33,000 tickets in a month

    September brings 33,886 tickets, making it NeetoDesk’s busiest month yet—six years after its very first ticket.

    See the numbers on Neeto metrics

The next milestone could be yours

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