Setmore's free plan is generous on people but tight on volume: 200 appointments a month, one-way (read-only) calendar sync, no SMS, and branding that stays. Unlimited bookings, two-way sync, SMS, recurring and branding controls all sit on the per-user Pro plan. NeetoCal puts everything except branding removal on a free plan with no booking cap, and removing its branding is $5/user/month.

Bookings on the NeetoCal free plan, no monthly cap
Two-way sync, SMS, recurring and more, all free
Setmore's free-plan booking cap
Setmore deserves credit for a usable free plan, with four team calendars and payments included. But the 200-booking monthly cap, one-way calendar sync and missing SMS push growing businesses onto the per-user Pro plan. NeetoCal removes the cap and includes the rest, free.
Setmore's free plan caps you at 200 appointments a month. NeetoCal's free plan has no booking cap at all, plus unlimited team members and unlimited scheduling links, so a busy month never forces an upgrade.
No monthly cap, unlimited links and unlimited team on the free plan.
The free plan stops at 200 appointments a month.
Setmore puts SMS reminders and recurring appointments on Pro. NeetoCal includes SMS through your own Twilio or Telnyx account, plus recurring and group meetings, on the free plan.
SMS via your own provider, plus recurring and group meetings, free.
Both require the paid Pro plan.

Setmore's free plan offers one-way (read-only) calendar sync; true two-way sync requires the Pro plan. NeetoCal includes two-way Google, Outlook and iCloud sync free, so a booking made in one place updates everywhere and prevents double bookings.
Two-way Google, Outlook and iCloud sync on the free plan.
Read-only sync on Free; two-way sync needs the Pro plan.
Setmore's Pro plan is priced per user, about $5/user/month on annual billing ($12 on monthly billing), so cost climbs with headcount. NeetoCal gives you unlimited team members free; a ten-person team that would run about $600 a year on Setmore Pro costs $0.
Every team member free, with no per-user scheduling fees.
Pro is billed per user and scales with the team.
NeetoCal adds session packages, contracts with e-signatures, routing forms, intro pages, OTP verification and revenue reports on the free plan. Setmore covers core scheduling and payments well but has no built-in packages, contracts or routing forms.
Bundles, signed contracts and lead routing with no upgrade.
Core scheduling and payments only; no bundles or routing.

Setmore keeps its branding on the free plan and removes it on Pro. NeetoCal lets you brand your page and map your custom domain free, with logo removal and custom CSS as a single $5/user/month add-on.
Custom domain and brand styling free; remove the NeetoCal logo for $5/user/month.
The free plan keeps Setmore branding on your booking page.
Fair question. "Free" usually means a trial clock, a booking cap, or a wall you hit in week two. None of that here. NeetoCal is built by Neeto (BigBinary), a profitable, 100% self-funded company that earns across a whole suite of products, not by nickel-and-diming schedulers. Every scheduling feature is genuinely free, with no booking limits and no per-seat charge. The single paid upgrade ($5/user/month or $30/user/year) removes the small NeetoCal logo and lets you add custom CSS. That's the entire paywall. Read our pricing philosophy.
Typical time to migrate from Setmore
Booking limits on the free plan
Cost to add your whole team
Payment collection
Payment gateways
Round robin (standard + priority)
Intro / landing pages per link
OTP verification / spam blocking
Integrations (Zapier, CRM, etc.)
Disclaimer: Information on this page is based on publicly available data at the time of writing. Features, pricing, and limits may change. Please refer to each provider's official pricing page to confirm the latest information.
The only thing you ever pay for is removing NeetoCal branding. No seat fees, no feature walls.
A ten-person team on Setmore Pro is about $600 a year ($5/user/month, billed annually), with SMS messages metered on top. The same team on NeetoCal is $0, with no booking cap and two-way sync included, and SMS reminders sent through your own Twilio or Telnyx account.
You have clients and they need to book and pay you. The difference between the work you trained for and the work nobody warned you about is a booking page, a payment link, and automated reminders. And who's doing the admin disguised as work at 9pm on a Tuesday. Before NeetoCal, it was you. After NeetoCal, it isn't.

NeetoCal simplifies appointment management for therapists and clients, while integrated features streamline our workflow and enhance counseling services.
NeetoCal in comparison has all their features and is free! I can't think of any reason to use any other calendaring tool at this point.
Please, please, never ever stop what you are doing, it is fantastic for the small person trying to get something going... I for one tell everyone about Neetocal as a "lean startup" way to get going.... From one tech founder to another, I know the days can be long, but you have one user who is really delighted by what you've brought to the table... thanks for this!
I've been absolutely amazed at the product quality and your pricing philosophy. It's such a life saver for early stage founders in so many aspects. I've already recommended it to over 10+ people, so I guess the word of mouth is paying off :)
I've never worked with a company that is so responsive to issues. Once again, thank you, Neeto team!
I will pay for every single service because the price is honest and the service is great.
Yes. Setmore's free plan caps you at 200 appointments a month with one-way calendar sync and no SMS. NeetoCal has no booking cap, two-way Google, Outlook and iCloud sync, SMS reminders and recurring meetings on the free plan, plus packages, contracts and routing forms that Setmore doesn't offer.
No. NeetoCal's free plan has no booking cap. Setmore's free plan stops at 200 appointments a month.
Yes, on NeetoCal. The free plan includes two-way sync with Google Calendar, Outlook and iCloud, so new bookings appear on your calendar and busy times are blocked on your booking page automatically, which prevents double bookings. Setmore's free plan offers only one-way (read-only) calendar sync; two-way sync requires the Pro plan.
NeetoCal sends SMS reminders on the free plan through your own Twilio or Telnyx account, so you pay only your provider's messaging rates, and you can customize the messages with email and SMS templates. On Setmore, SMS reminders require the paid Pro plan.
Yes. NeetoCal's free plan includes unlimited team members, with standard and priority-based round robin, multi-host meetings and group meetings, and no per-user scheduling fees. The only paid upgrade is removing NeetoCal branding, at $5/user/month or $30/user/year. Setmore's free plan covers four team members, and its Pro plan is billed per user at about $5/user/month on annual billing, so a ten-person team pays about $600 a year.
On the free plan, NeetoCal adds unlimited bookings, two-way calendar sync, SMS reminders through your own Twilio or Telnyx account, recurring and group meetings, session packages, contracts with e-signatures, standard and priority-based round robin, routing forms, intro pages for each link, OTP email verification with spam blocking, and revenue reports. Setmore has no packages, contracts, round robin, routing forms, intro pages or OTP verification, and puts SMS, recurring appointments, group classes and two-way sync on its Pro plan.
No. For most businesses it takes about 10 minutes. Sign up for free, connect your Google, Outlook or iCloud calendar, recreate your services as scheduling links, connect Stripe, PayPal or another payment gateway, and share your new NeetoCal links. There's no booking cap or trial clock, and your whole team can join at no extra cost.